The development of the candy industry in recent years
Release time:
2025-03-12
As one of China's two traditional pillar snack food industries, the candy industry maintains rapid growth, with its potential market share continuously expanding. In the past five years, China's candy market has maintained an annual growth rate of 8%-12%.
As one of China's two traditional pillar snack food industries, the candy industry maintains rapid growth, with its potential market share continuously expanding. In the past five years, China's candy market has maintained an annual growth rate of 8%-12%. In 2011, the scale of China's candy industry had already reached 62 billion yuan.
While the domestic candy industry is expanding, internationally, various types of candies, such as health-oriented, low-sugar, fun, and eco-friendly candies, are collectively accelerating their assault on the Chinese candy market. In comparison, the products in China's candy market appear quite monotonous. Under the dual pressure of foreign companies' aggressive competition and fierce competition among domestic companies, the development of products in China's candy industry faces significant obstacles.
Competition among domestic candy companies mainly remains at the Price level, and their development of new areas is significantly insufficient compared to foreign investment. The serious product homogeneity severely hinders the competition between domestic candy companies and foreign Brands, resulting in their profits being far lower than those of foreign Brands. The main battlefield for domestic Brands has been forced to sink to the secondary and tertiary markets.
It is worth noting that the global annual per capita consumption of candy is about 3 kilograms, while China's is only 0.7 kilograms. Therefore, China's candy market has enormous development potential. Domestic companies' breakthroughs should focus on product upgrades and replacements, continuously launching new products and enriching product varieties. China's candy industry faces a demand pattern of small products and large markets. Candy production companies are in a stage of structural adjustment, product updates, survival of the fittest, and corporate restructuring. As the market operation of candy foods transitions from product competition to market marketing, the candy industry is entering the Brand competition era.
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